Strategies are goal-oriented plans of action. They can be developed for a product, a business unit, or a whole corporation.

Types of Strategies

Product-Market growth matrix

Porter's competitive advantage

                                                                       Source of Competitive Advantage
 

Competitive Scope	Low Cost	Differentiation
Industry-wide	Cost Leadership	Differentiation
Single Segment	Focus	Focus

Global Marketing Strategies

• Standardization vs. adaptation
• Targeting the right market
• Positioning
• Segmentation
• Marketing Mix