Global Marketing Strategies
| Preliminary Screening: 123 countries reviewed | |
|
10 million people and above
$2,400 and above 60 % and above |
| General Country Indicators: 18 countries reviewed | |
|
Stable for at least 4 years
Stable for at least 4 years 10% and less (4-year period) Minimum 2% Top 20% of households less than 50% GNP Moderate or cold No lower than "B" |
| Product Market Indicators: 12 countries reviewed | |
|
No restrictions on footwear
imports
At least 50% age 15-64 Per capita footwear expenditure ($) Millions of pairs sold Percent growth in footwear sales (1977-1990) |
| Infrastructure: 6 countries reviewed | |
|
Percent of ownership of television
and radios
Number of newspaper in circulation Number of footwear outlets Presence of key competitors |
Segmenting International Markets
|
|
|||
|
|
|
|
|
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
|||
|
|
|||