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Lack of qualified personnel
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Lack of strategic thinking and long-range planning at
subsidiary level
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Too little relevant communication between headquarters
and subsidiaries
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Insufficient utilization of multinational marketing
experience
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Restricted headquarters control of the subsidiaries
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Excessive headquarters control procedures
Excessive financial and marketing restraints
Insufficient participation of subsidiaries in product
decisions
Insensitivity of headquarters to local market differences
Shortage of useful information from headquarters
Lack of multinational orientation at headquarters
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