Your final exam will consist of 5 short answer questions (20 points each) and of 1 essay question (50 points). An answer to a short answer question should be of approximately half a page. Your essay should be at least one page long but there is NO MINIMUM. Since you are given the questions ahead of time, GREAT QUALITY of answers is expected.

Short essay questions

• Can be on any case study discussed after the midterm exam.
• Can come from the following list:
• What are the characteristics of a centrally planned economy?
• What are the different types of entry into international business?
• What is __________ [can be any type of entry mode]? What are its advantages and disadvantages?
• How can a company gain a competitive advantage according to Porter's competitive advantage theory? Use a table, which will show source of competitive advantage and competitive scope.
• What are the phases in global information needs? Explain.
• What are some indicators of a country's business environment?
• What are some indicators of a country's potential as a market?
• What issues do global researchers face at a local market level (i.e., in the host country)?
• How can a marketer segment international markets?
• What are product issues on a global level?
• What are determinants of foreign market pricing?
• What are determinants of foreign channel design?
• What are the benefits of standardization?
• What are barriers to standardization?
• What are the latest trends in global services?
• What are the differences between domestic and international logistics?
• What are the different transportation modes commonly used in international business?
• What factors determine the choice of a transportation mode?
• What does ________ [can be any of the Incoterm] stand for? What does it mean?
• What are some international human resource management activities?
• What makes for a perfect job applicant in international business?
• List and explain the different stages of culture shock.
• What factors influence the organizational design of an international company?
• What types of organizational design do international companies use?

Will be picked from the following list:

• What are countries in transition? Give some examples. What problems are they currently facing? What does their future look like?
• What factors influence the choice of a market entry strategy? Explain in details.
• Explain the reasons why a company should standardize its products globally? Explain the reasons why it should customize them. What have been the recent trends on the market when standardization/customization issues are considered? Give examples.
• How is global marketing different from domestic marketing? Be specific and make sure to discuss the 4 P's.
• When staffing for international locations, the decision to use a home or host country applicant must be made. Why are home country applicants often preferred? How do you deal with expatriation (as employer)
• How does the organization of a global company tend to evolve (life cycle approach)? Explain in details.